OUR PHILOSOPHY 

The wave of online media consumption has arrived and there is no going back. Entertainment brands of the future will be built through digital platforms. Building a lasting brand takes more than just an individual, it takes the right team, expertise, infrastructure and capital to make it happen. We build up YouTube channels and turn them into powerful media brands. This includes launching spin-off channels and shows, and off-platform media—such as novels, movies, video games, music, owned and operated sites, and live shows. We partner, invest in and provide the infrastructure for top YouTube content creators to together build something bigger than a single channel. As strategic investors, we work to make the dreams and visions of our creators a reality.  We seek to work with a select few creators who have the passion and drive to turn their channel into a true video-first media brand.