Success on YouTube for B2B businesses is rarely immediate; it takes dedication and attention to long-term marketing goals. One of our favorite video marketing online blogs from Tubular Insights (formerly Reel SEO) recently posted a great article geared toward the "four S's" of a long-tail marketing plan on YouTube. Unlike other social platforms that support video, getting great results on YouTube over a period of time depends on focusing on Sharing, Suggesting, Searching, and Subscribing.
Instead of being a feed-based social network, traffic on YouTube essentially comes from the four S's: Sharing, Suggesting, Searching, and Subscribing. Potential B2B clients find YouTube videos about products, for the most part, because of one of the following factors:
- Sharing: They were directed off-platform via a direct link or from the company, the media, a salesperson directly, or a friend or influencer.
- Suggesting: They saw the video in the "suggested videos" column on the right-hand side of the page another YouTube video was on.
- Searching: They find them by searching on YouTube or Google.
- Subscribing: They subscribe to channels based on their interests and/or personalities, and those channels talked about the products.
You can read the full article that details how to implement the four S's strategically for long-term success on your YouTube channel here.
Source: How B2B Businesses Get Long-Tail Value From YouTube http://www.reelseo.com/b2b-youtube-long-tail/#ixzz4FidgD0Ns
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