Viewing entries tagged
YouTube Partnerships

Creators: Finding your voice

Creators: Finding your voice

Most late-night talk shows have the same basic format – a monologue, some jokes, some guests. So why would a viewer prefer Jimmy Fallon to Jimmy Kimmel, or vice-versa? Why does Stephen Colbert on CBS feel so different from Stephen Colbert on Comedy Central? What makes someone want to watch Samantha Bee or Larry Wilmore, and not Bill Maher? The answer is voice, and point of view. Each of these shows offers something different, and their fans find something in the voice of each that makes them laugh. Or think! The voice of your show or channel is the most unique thing you have to offer.

YouTube Influencers: How to find a successful partnership

YouTube Influencers: How to find a successful partnership

Influencer partnerships are the most cost-effective way to begin building your brand on YouTube. Through product integrations, shoutouts, and sponsorships, YouTube Creators will showcase your brand to their army of highly engaged followers. As there are thousands of creators to work with, it can be hard to figure out who the right influencers are for you. Here are some steps to simplify the process.