(Hint: They’re probably watching YouTube!)
You may have already seen the deluge of articles this week reporting the changing television and video viewership habits of teens. Over the past 15 years, investment and research company Piper Jaffray has been tracking the purchase and entertainment habits of over 140,000 teens and collected over 37 million data points. The big news from this year’s report is that, for the very first time, YouTube daily viewership eclipsed cable TV daily viewership. It’s a small margin (26% of teens surveyed said they watched YouTube every day and 25% said they watched cable television every day)
Advertising Week 2016 has officially ended, but there’s no doubt that a big topic was how video has revolutionized the advertising and marketing world. Both YouTube and Facebook video have changed the way consumers digest all types of content. For the advertising and marketing community, video in general is considered the future of marketing.
SXSW-ers: it's Panel Picker time! The last day to vote for your favorite SXSW Panels is September 2, 2016. As most of you know, the conference at SXSW has a history of launching innovative products and bringing together So, in between your day parties (and night parties), here's a few panels we think will keep you awake during the conference next March in Austin
Most late-night talk shows have the same basic format – a monologue, some jokes, some guests. So why would a viewer prefer Jimmy Fallon to Jimmy Kimmel, or vice-versa? Why does Stephen Colbert on CBS feel so different from Stephen Colbert on Comedy Central? What makes someone want to watch Samantha Bee or Larry Wilmore, and not Bill Maher? The answer is voice, and point of view. Each of these shows offers something different, and their fans find something in the voice of each that makes them laugh. Or think! The voice of your show or channel is the most unique thing you have to offer.
Influencer partnerships are the most cost-effective way to begin building your brand on YouTube. Through product integrations, shoutouts, and sponsorships, YouTube Creators will showcase your brand to their army of highly engaged followers. As there are thousands of creators to work with, it can be hard to figure out who the right influencers are for you. Here are some steps to simplify the process.
Success on YouTube for B2B businesses is rarely immediate; it takes dedication and attention to long-term marketing goals. One of our favorite video marketing online blogs from Tubular Insights (formerly Reel SEO) recently posted a great article geared toward the "four S's" of a long-tail marketing plan on YouTube. Unlike other social platforms that support video, getting great results on YouTube over a period of time depends on focusing on Sharing, Suggesting, Searching, and Subscribing.
Looking at the "Analytics" tab of your Creator Studio can be really overwhelming. As a creator, you need to know what reports you can get the most information from and move on so you can continue creating for your channel, and not scrolling through Excel sheets. Here are the 4 sections you should be checking each month.