Data has been a buzzword for quite some time, but the power that it packs is incredible. Data is any information that can be turned into useful insights and actionable steps after just a bit of analysis. With changing technology and the resulting new ways of consuming media, massive amounts of data on consumers are collected each passing second (1TB of data is collected on Spotify users alone each day). The way companies harness and utilize this data can change everything - and I mean everything.
Work with what you know- and we do. Here at Made In Network, we’re all YouTube channel aficionados as well as experts. So what do we watch, and why do we love it? This week we grabbed a Made In-er to find out channels they are bingeing on right now and what makes those videos watch-worthy.
Most late-night talk shows have the same basic format – a monologue, some jokes, some guests. So why would a viewer prefer Jimmy Fallon to Jimmy Kimmel, or vice-versa? Why does Stephen Colbert on CBS feel so different from Stephen Colbert on Comedy Central? What makes someone want to watch Samantha Bee or Larry Wilmore, and not Bill Maher? The answer is voice, and point of view. Each of these shows offers something different, and their fans find something in the voice of each that makes them laugh. Or think! The voice of your show or channel is the most unique thing you have to offer.
Influencer partnerships are the most cost-effective way to begin building your brand on YouTube. Through product integrations, shoutouts, and sponsorships, YouTube Creators will showcase your brand to their army of highly engaged followers. As there are thousands of creators to work with, it can be hard to figure out who the right influencers are for you. Here are some steps to simplify the process.
Looking at the "Analytics" tab of your Creator Studio can be really overwhelming. As a creator, you need to know what reports you can get the most information from and move on so you can continue creating for your channel, and not scrolling through Excel sheets. Here are the 4 sections you should be checking each month.