Stacy Pearsall, former Air Force combat photographer, is now on a new mission, and it’s not one chosen by the military. Pearsall’s Veterans Portrait Project is her calling to travel around the United States, capturing soulful portraits of those who have served our country. As Pearsall says in the intro to each video in the series, “the goal of the project is to show that every veteran is an individual and has a unique story.”
Most late-night talk shows have the same basic format – a monologue, some jokes, some guests. So why would a viewer prefer Jimmy Fallon to Jimmy Kimmel, or vice-versa? Why does Stephen Colbert on CBS feel so different from Stephen Colbert on Comedy Central? What makes someone want to watch Samantha Bee or Larry Wilmore, and not Bill Maher? The answer is voice, and point of view. Each of these shows offers something different, and their fans find something in the voice of each that makes them laugh. Or think! The voice of your show or channel is the most unique thing you have to offer.
That gigantic global sporting event that we're apparently not allowed to mention kicks off this week. Significant to this year's event is the use of YouTube and other video platforms to engage and increase global viewership. Google is sending 15 YouTube stars to cover the event as Marketplace reports.
Success on YouTube for B2B businesses is rarely immediate; it takes dedication and attention to long-term marketing goals. One of our favorite video marketing online blogs from Tubular Insights (formerly Reel SEO) recently posted a great article geared toward the "four S's" of a long-tail marketing plan on YouTube. Unlike other social platforms that support video, getting great results on YouTube over a period of time depends on focusing on Sharing, Suggesting, Searching, and Subscribing.