Viewing entries tagged
YouTube

YouTube Changes The Debates

YouTube Changes The Debates

You’ve heard of Rock the Vote, but have you heard of YouTube the Vote?  It’s not so much a movement, but it’s a reflection in the way access to and use of digital content has changed the way we participate in the election process here in the United States.

Is 10:00...Do You Know Where Your Kids Are?

Is 10:00...Do You Know Where Your Kids Are?

(Hint: They’re probably watching YouTube!)

You may have already seen the deluge of articles this week reporting the changing television and video viewership habits of teens. Over the past 15 years, investment and research company Piper Jaffray has been tracking the purchase and entertainment habits of over 140,000 teens and collected over 37 million data points.  The big news from this year’s report is that, for the very first time, YouTube daily viewership eclipsed cable TV daily viewership. It’s a small margin (26% of teens surveyed said they watched YouTube every day and 25% said they watched cable television every day)

House of Data

House of Data

Data has been a buzzword for quite some time, but the power that it packs is incredible. Data is any information that can be turned into useful insights and actionable steps after just a bit of analysis. With changing technology and the resulting new ways of consuming media, massive amounts of data on consumers are collected each passing second (1TB of data is collected on Spotify users alone each day). The way companies harness and utilize this data can change everything - and I mean everything.

Swisher Sweets: Since Day One

Swisher Sweets: Since Day One

When I think about Swisher Sweets, the dreams and aspirations of up and coming artists isn't the first thought that crosses my mind. But Swisher has managed to change my perception with their YouTube series, Since Day One...

Defy Film Festival

Defy Film Festival

The first annual Defy Film Festival is debuting tomorrow in Nashville. We're proud to support this wonderfully curated film festival in its inaugural year.  Here's a little more information about #DefyFF straight from the source

YouTube Long-tail Marketing: The Four S's

YouTube Long-tail Marketing: The Four S's

Success on YouTube for B2B businesses is rarely immediate; it takes dedication and attention to long-term marketing goals. One of our favorite video marketing online blogs from Tubular Insights (formerly Reel SEO) recently posted a great article geared toward the "four S's" of a long-tail marketing plan on YouTube. Unlike other social platforms that support video, getting great results on YouTube over a period of time depends on focusing on Sharing, Suggesting, Searching, and Subscribing.

A Crash Course in YouTube Analytics

A Crash Course in YouTube Analytics

Looking at the "Analytics" tab of your Creator Studio can be really overwhelming. As a creator, you need to know what reports you can get the most information from and move on so you can continue creating for your channel, and not scrolling through Excel sheets. Here are the 4 sections you should be checking each month.

Welcome to the family, Marty Schwartz!

Welcome to the family, Marty Schwartz!

We couldn't be more thrilled to be working with the #1 guitar instructor on YouTube, Mr. Marty Schwartz. Marty is renowned around the world for his guitar skills and teaching guitarists of all levels their favorite songs. Check out his channel and subscribe to get a regular dose of the best guitar instruction on YouTube