You’ve heard of Rock the Vote, but have you heard of YouTube the Vote? It’s not so much a movement, but it’s a reflection in the way access to and use of digital content has changed the way we participate in the election process here in the United States.
(Hint: They’re probably watching YouTube!)
You may have already seen the deluge of articles this week reporting the changing television and video viewership habits of teens. Over the past 15 years, investment and research company Piper Jaffray has been tracking the purchase and entertainment habits of over 140,000 teens and collected over 37 million data points. The big news from this year’s report is that, for the very first time, YouTube daily viewership eclipsed cable TV daily viewership. It’s a small margin (26% of teens surveyed said they watched YouTube every day and 25% said they watched cable television every day)
Data has been a buzzword for quite some time, but the power that it packs is incredible. Data is any information that can be turned into useful insights and actionable steps after just a bit of analysis. With changing technology and the resulting new ways of consuming media, massive amounts of data on consumers are collected each passing second (1TB of data is collected on Spotify users alone each day). The way companies harness and utilize this data can change everything - and I mean everything.
Tim Burton’s new children’s fantasy film Miss Peregrine's Home for Peculiar Children opens this Friday, September 30th. To celebrate the film’s release, Parade Magazine and Community Table decided to ask kids what foods they think are peculiar...
When I think about Swisher Sweets, the dreams and aspirations of up and coming artists isn't the first thought that crosses my mind. But Swisher has managed to change my perception with their YouTube series, Since Day One...
The first annual Defy Film Festival is debuting tomorrow in Nashville. We're proud to support this wonderfully curated film festival in its inaugural year. Here's a little more information about #DefyFF straight from the source
That gigantic global sporting event that we're apparently not allowed to mention kicks off this week. Significant to this year's event is the use of YouTube and other video platforms to engage and increase global viewership. Google is sending 15 YouTube stars to cover the event as Marketplace reports.
Success on YouTube for B2B businesses is rarely immediate; it takes dedication and attention to long-term marketing goals. One of our favorite video marketing online blogs from Tubular Insights (formerly Reel SEO) recently posted a great article geared toward the "four S's" of a long-tail marketing plan on YouTube. Unlike other social platforms that support video, getting great results on YouTube over a period of time depends on focusing on Sharing, Suggesting, Searching, and Subscribing.
Looking at the "Analytics" tab of your Creator Studio can be really overwhelming. As a creator, you need to know what reports you can get the most information from and move on so you can continue creating for your channel, and not scrolling through Excel sheets. Here are the 4 sections you should be checking each month.