That gigantic global sporting event that we're apparently not allowed to mention kicks off this week. Significant to this year's event is the use of YouTube and other video platforms to engage and increase global viewership. Google is sending 15 YouTube stars to cover the event as Marketplace reports.
Success on YouTube for B2B businesses is rarely immediate; it takes dedication and attention to long-term marketing goals. One of our favorite video marketing online blogs from Tubular Insights (formerly Reel SEO) recently posted a great article geared toward the "four S's" of a long-tail marketing plan on YouTube. Unlike other social platforms that support video, getting great results on YouTube over a period of time depends on focusing on Sharing, Suggesting, Searching, and Subscribing.
Looking at the "Analytics" tab of your Creator Studio can be really overwhelming. As a creator, you need to know what reports you can get the most information from and move on so you can continue creating for your channel, and not scrolling through Excel sheets. Here are the 4 sections you should be checking each month.