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Tubular Insights

#AWNewYork 2016: Video Rules

#AWNewYork 2016: Video Rules

Advertising Week 2016 has officially ended, but there’s no doubt that a big topic was how video has revolutionized the advertising and marketing world.  Both YouTube and Facebook video  have changed the way consumers digest all types of content. For the advertising and marketing community, video in general is considered the future of marketing.

YouTube Long-tail Marketing: The Four S's

YouTube Long-tail Marketing: The Four S's

Success on YouTube for B2B businesses is rarely immediate; it takes dedication and attention to long-term marketing goals. One of our favorite video marketing online blogs from Tubular Insights (formerly Reel SEO) recently posted a great article geared toward the "four S's" of a long-tail marketing plan on YouTube. Unlike other social platforms that support video, getting great results on YouTube over a period of time depends on focusing on Sharing, Suggesting, Searching, and Subscribing.